Coordinating a 20-member research team.
Lead research, segmentation and team coordination for a confidential real estate company.
- Challenge
- Large-scale lead research requiring geographic and financial segmentation.
- Contribution
- Research design · Team building · Data validation · Segmentation
- Operating context
- 20-member research team, described in client feedback.
- Client-reported evidence
- The client reports a more actionable database and an improved conversion pipeline.